Hello! I’m João Mattos
Tracking & Attribution Specialist
Brazil

I work on the technical side of marketing: server-side tracking, attribution modeling, data pipelines, automation. Currently at Modern AI, owning tracking infrastructure for 25+ eCommerce brands, engineering resilient CAPI and sGTM setups that keep signal clean against privacy restrictions and tie spend back to revenue across the MarTech stack.

About

Selected Work

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Buildung a Modern Data Stack for Mobile App & ecommerce Attribution
Buildung a Modern Data Stack for Mobile App & ecommerce Attribution
2026
Designing a Rapid Custom Reporting Process for MTA Data
Designing a Rapid Custom Reporting Process for MTA Data
2025

Blog

June 18, 2024

Meta Ads Advanced Matching

Meta Ads Advanced Matching
August 5, 2024

Meta Ads Conversions API

Meta Ads Conversions API

Got questions?

You can reach out to me via email or WhatsApp. I will get back to you as soon as possible.

E-mailcontact@joaomattos.pro
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